How to make a website - PART FOUR - Website Considerations

How to Make a Website

Building a website is a great way to share your ideas and thoughts with the world. But if you've never done one, it can seem daunting.

PART FOUR

Website Considerations

1    Website business idea

Website business idea. If you're doing this for money, which ideas stand to make the most profit? Which ideas require the most commitment? Which ideas look like they'd be fun to pursue? You will be spending time working on your website, so choose the idea you are most passionate about (that is also profitable and practical for you).

 2   Define your goals , and work to achieve them

Define your goals, and work to achieve them. The website you create may be for fun, it may be for profit, or some combination of the two. Knowing your expectations makes it much easier both to design your website, and to track and make sense of the results. 

3    Be ready for competition

Be ready for competition. Content sites require less investment but they also face more competition, since anyone can start a content site. To make money from this kind of site, you provide information and generate income from the traffic you receive through advertising, such as through Google AdSense. In order to optimize AdSense, you will have to write your content purposefully and make it interesting so that people come to your site. Use specific keywords directed at people searching for specific terms too; just don't get carried away with this aspect or the content may suffer and readers won't like it. 

4  Know the audience or market you want to reach

Know the audience or market you want to reach. Which kinds of people will your website serve? Conduct market research to figure out more about your audience. Things to know or find out include: What do they do? How old are they? What are their other interests? All of this information can help make your website much more useful. However, be careful of assuming that your site is only targeting one group––always watch for trends that show other types of people becoming interested, so that you can cater for their interests too and make the most of new opportunities. 

5    Do keyword research

Do keyword research. This is necessary to determine whether people are searching for topics that are relevant to your site and can be useful for learning more about your potential clients. Making a conscious effort to incorporate in-demand keywords into the site can also help you get a better search engine ranking. There are tools available from Google (ex. google.com/trends/ and google.com/insights/search/#), Overture, and third-party software developers that can make the keyword research process easier

6  Provide quality  content and service 

Provide quality content and service. Most of all, listen to your readers and customers and learn from their experience with your website.